Travellers seek healthy experiences.

Never before have travellers sought healthier travel experiences. In-flight and on arrival, healthy-habit options are being requested by the discerning traveller. The travel industry is seeing a strong refocus on health and wellbeing, particularly in the last two years. As we tentatively resume travel, we are seeing the travel industry reflect this trend in its services as travellers seek healthy experiences.

Corporate and Leisure Travel

When it comes to business travel, there are additional stressors. These include preparing for meetings, being on time, late night/early morning flights, grab-and-go food options, and insufficient sleep. As a direct result, an increasing number are looking for ways to counteract the stress associated with business travel. To address all these needs, we see health-based options appear on the traveller’s horizon.

Airport Lounges

Offering a “safe space” in airports, Airport Lounges provide private time from public crowds, a reprieve during long layovers, and a place to recharge.

Healthier options include exercise equipment, meditation hubs, healthier nutrition. These add-ons look set to continue with some airlines and hotels partnering with brands synonymous with health and fitness such as workout giant Peleton. We are seeing a real response in the industry as travellers seek healthy travel experiences.

Within the Retreat Area of Virgin Atlantic lounges, you can sit back, rejuvenate, and refresh with dedicated areas for meditation and relaxation. Whilst in London’s Heathrow Airport lounges, British Airways encourages travellers to avail of their napping pods.

Echoing the trend of at-home workouts becoming the norm, staying fit while out on the road is on the rise. Virgin Atlantic recently cut a deal with Peloton for their airport lounges. Book with the VA QR code, select time, check-in upon arrival, and hop on the Peloton bike – all with an airport runway view. Delta Airlines similarly is offering Peloton bikes across their US lounges.

Leisure and Corporate Travel



A good-night-sleep is the cornerstone of wellness and facilities to ensure consistent exercise regimes is topping the list of Business Travellers’ selection of business travel hotels. 31% of business travellers now focus on selecting hotels with spas and wellness centres.

Tips from the experts include:

Leisure and Corporate Travel


Food & Restaurants

Embracing the shift to at-home cooking has ignited a desire for healthier food and drink options whilst in transit.

Airport lounges are now preparing meals that could be seen on a gourmet restaurant menu. Lounges are offering healthy and fresh options – not just your typical snacks. Another trend we are seeing is the drink trend of “Nolo” cocktails being offered. These no alcohol or lower alcohol content drinks offer a great alternative when travelling. There is a surge in popularity for these healthy alternatives and are now available on many drinks menus.



As we see these emerging needs being prioritised over the past 18 months,  we expect them to carry into everyday travel experiences. Before you leave on your next trip, check out what’s available at your airport, near your hotel or destination to see what’s on offer. Whether you’re travelling for work or leisure, you can enjoy healthy options throughout your journey.

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